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SMARTWOOL from USA, is the world’s leader in the outdoor-based, performance merino wool sock and apparel market. Her merino wool products are made through fair, sustainable and mutually rewarding practices under the ZQ accreditation program. The wool source is from New Zealand where the Merino sheep enjoy a good living condition, which contributes directly to the high quality of the fiber. SMARTWOOL only contract non-mulesed wool, no cruelty! More important, the sheep growers are paid at a fair price.